This site has been created
to support my E-Business teaching and research at the
Marshall School of Business, University
of Southern California
(Professor C. Schlueter Langdon)
Economy" + Information Systems Research
The Internet is changing business
economics and industry structure in such a significant way that
many observers have predicted the end of the Industrial Age and
the dawn of the so-called New Economy.
New Economy is real, even if its significance has been exaggerated.
New technology has engendered increase in productivity
that will continue to make an enormous difference in our living
former chief economist of the World Bank and chairman of the Council
of Economic Advisers. 2002. The Roaring Nineties. The Atlantic
Monthly (October): 75-89, 88).
use information systems to automate business processes, interact
with individual customers, mass-customize products and services,
and manage suppliers and the supply chain.
In many areas,
software code is quickly becoming the 'factory.'
"The fact that the New Economy
is real, however, doesn't mean that we've understood it"
(Stiglitz 2002, 88).
Leadership and economic success require
an intimate understanding of the 'factory' and the relationships
among information technology standards, computing styles, systems
architectures and business strategy. The analysis of these relationships,
and their economics and dynamics are the focus of my research and
Insights from original research and
its application in business are an integral part of two MBA courses:
(1) Information Systems Strategy and (2) E-Business Model
firms can be involved in both research and teaching. Activities
include, among other things, guest speaker sessions, joint conference
presentations, case studies and projects with our best graduate
note: This site has been optimized for use with Internet