Boston Consulting Group is a leading international strategy
and general management consulting firm whose mission is
to help leading corporations create and sustain competitive
advantage. It currently has 48 offices and approximately 2,000
consulting staff around the world. As a truly international
firm, its strong global presence offers clients and employees
a wealth of cross-cultural experience.
- Sat., July 14, 2001: Guest speaker Boston Consulting Group
m-commerce experts will demonstrate 2.5G/3G equipment from projects
in Korea and Japan, and discuss strategic implications of broadband
wireless capabilities. A m-commerce case study will be presented
which has to be solved in groups of four students. Results will
be presented to the BCG consultants and Prof. Schlueter-Langdon.
thank BCG for their invitation to provide lunch.
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when viewed using RealPlayer 8.)
"Experience Curve" and "Growth Share Matrix"
value chain segments
strategic role: Mobile virtual network provider
vs. mobile Internet