CTIA WIRELESS 2004 is the largest, most comprehensive show in the wireless industry and the premier venue to exchange ideas, create partnerships and collaborate to bring wireless telecommunications to new heights. We have done all the legwork to bring every element of wireless together in one location over the course of three days. This global event draws attendees from dozens of different industries in more than 80 countries around the world, serving every aspect of wireless - providers, users, developers, buyers and manufacturers (http://www.ctiawireless2004.com/general/index.cfm; accessed 3/2/2004).

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Delta Airlines hub, Atlanta, GA CTIA Wireless at Georgia World Congress Center Keynote speeches and educational panels Layout of exhibitor floor
International vendors on exhibition floor Cisco's productivity dynamics cycle Productivity growth opportunities 3 waves of IT/IP investments and benefits
Mobile ecosystem development challenge IP mobility requires architectural approach (1) IP mobility requires architectural approach (2) Mobile Entertainment Summit
Mobile Entertainment: "Hollywood Unwired" panel Factors affecting mobile comm churn Cisco's next generation messaging architecture Life "American Idol"-style mobile voting and system

"Federal Communication Commission Chairman Michael Powell called Monday for a 'little regulatory touch' on phone calls made over the Internet. 'I think the government will take a hands-off approach to it,' he said at a meeting of the Cellular Telecommunications & Internet Association. Voice-over-Internet-Protocol, or VoIP, has avoided the taxes and regulations of regular phone service. The FCC is studying the issue"
"Powell foresees little regulation of VoIP" 2004. USA Today, Money Section (March 23): B1.

Day One, March 22, 2004

TRACK II: Business Ecosystem, LNP and Churn, 1:00 PM - 2:30 PM, Room: B313

This plenary will explore the impact the landmark LNP mandate had made on the wireless landscape since it went into effect last November. Are carriers alternating their customer relation and acquisition strategies as a result? Are we seeing greater migration to wireless from wireline? Is consolidation far behind? We'll also discuss strategies to lower churn overall, such as what services and best practices carriers can offer to both increase customer loyalty and generate new resources (CTIA Conference Brochure, Educational Sessions, CTIA Wireless 2004, p. 14).

Moderator: Stewart Alsop, General Partner, New Enterprise Associates


Ed Evans, CEO, TSI

Reed Hundt, Former FCC Chairman and Senior Adviser, McKinsey & Co.

Jack Rooney, CEO, US Cellular

Dan Schulman, CEO, Virgin Mobile USA

John Stratton, VP & CMO, Verizon Wireless


TRACK III: Market Opportunities, Bundling Content & Services, 3:30 PM - 5:00 PM, Room: B316

As wireless becomes increasingly larger component of communications usage, bundling will be an important differentiation for competitors in this space. What is the potential to bundle new services and content, and who are the most likely companies to be involved? This panel will discuss the different approaches to bundling and rate the popularity of such plans and their overall impact on communications industry economics and regulation (CTIA Conference Brochure, Educational Sessions, CTIA Wireless 2004, p. 15).

Moderator: Mark Lowenstein, Managing Director, Mobile Ecosystem


Joseph Berry, VP, GIS & LBS, Tele Atlas

John Bunyan, SVP, AT&T Wireless, MMS Division

Hank Nothhaft, Chairman & CEO, Danger Inc.

John O'Connell, President & CEO, Kineto Wireless

Tom Hamilton, President & CEO, ProQuent Systems

Day Two, March 23, 2004

Track II: Business Ecosystem, Overcoming Fragmentation, 1:00 PM - 2:30 PM, Room: B313

The wireless industry had long been characterized by various types of fragmentation, from handset development environments, to carrier business models to inter-carrier interoperability issues. This environment prevents industries such as entertainment and advertising from reaching the entire wireless market, preventing them from reaching necessary economies of scale. This Plenary will debate the steps necessary to create an ecosystem of sufficient unification to unleash these lucrative markets (CTIA Conference Brochure, Educational Sessions, CTIA Wireless 2004, p. 17).

Moderator: Keith Mallinson, EVP, The Yankee Group


Alan Brenner, VP, Consumer & Mobile Systems Group, Sun Microsystems

Doug Garland, SVP, Broadband and Mobile Services, Yahoo!

Paul Jacobs, EVP & President, Wireless and Internet Group, QUALCOMM

Don Listwin, CEO, Openware

Paul Reddick, SVP, Business Development, Sprint

Kendra Vandermuelen, EVP, Wireless, InfoSpace

Streaming Video
(Best when viewed using RealPlayer 8.)

CTIA Wireless at Georgia World Congress Center

President & CEO Steve Largent's welcome note

Key B-model ingredients: mobility + interactivity

McNealy: "Chip card-based channels" (1)

McNealy: "Chip card-based channels" (2)

Impact of IP mobility (1)

Impact of IP mobility (2)

Audience "voting" on take off time of mobile devices


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Last modified: May 13, 2007