IOM 538 IS Strategy

- Assignments -



The instructions for assignments for can be downloaded here. They will be posted as assignments are announced in class and are only available for Marshall School students enrolled in IOM 538.


Assignments Case Questions


Case Questions


Case Questions


Case Questions

Case Project
How to Compute Index Score?
How to Create Competence Evolution Diagrams?
2-3-6 Framework
2-3-6 Scoring Table Template
2-3-6 Competence Evolution Diagram Template
2-3-6 References Section Template

Table: Instruction Files



Grade Composition

You are expected to come to class prepared and ready to contribute to the lectures, discussions and case exercises. Your participation in class is required and will have a significant influence on your final grade. Your final grade for this course is a function of:




Discussion Case (CD1; group assignment, classroom)


Homework Case (CH1; written, individual, take-home) 10*
Discussion Case (CD2; group assignment, classroom) 5*
Homework Case (CH2; written, individual, take-home) 20
Case Project Draft (CP; group assignment) 10*
Homework Case (CH3; written, individual, take-home) 20

Case Project Final Report (CP; group assignment)


Class Participation (i.e., photos, weekly scores)




Table: Grade Composition
(*credit for submission of best effort)


Types of Assignments

Homework cases (CH) are written, individual, take-home assignments. They are open book, open notes, and open readings. You can also use the research resources of USC and the Web. However, any form of collaboration in your individual assignment is strictly forbidden. Unless you are assigned to work in class as a group member or project team member, you should prepare all your assignments individually, with no external help.

Each case assignment will typically be composed of three questions, which require answering. Generally, the questions will be posted on the course Web site and/or Blackboard system and/or discussed in class. Your write-up of each case must be typed and will be limited to two single-spaced, letter-size pages with a font size of 12 points. This to include tables, figures, footnotes and references. Case answers are typically due one week after they have been assigned. All written assignments must be submitted per the instructions. Do not submit assignments via email without prior approval. Please make sure that your name, title of the assignment and date is displayed on the first page of your submission.

Please make sure that you use required readings in your homework case assignment (see below for further on "Use of Required Readings").

Discussion Cases (CD) are formal group assignments that will be solved in class. Answers are to be drafted and submitted on paper before the end of class. However, no formal write-up is required; hand-written answers and sketches of tables or figures are fine. Submissions are limited to two letter-size pages. Only the students who are listed will receive assignment credit. Therefore, please make sure that the names of all contributors are listed on the first page of your submission.

Please make sure that you use required readings in your classroom discussion cases (see below for details on "Use of Required Readings").

Case Project (CP) is to be solved in teams of 2 students. A case project can be a lot of fun as it allows students to solve problems in a team setting that relates closely to the work environment in business.

Case Exercises are used in class to illustrate the use of frameworks, concepts, and methods that are introduced during lectures. The case material is to have been read before class. Participation in case discussions will be recognized in the Class Participation grade component.

Readings are either required or recommended.

Required reading (RQ) means that I expect every student to be familiar with this paper.

Recommended readings (RC) provide an opportunity for students to go beyond what is required for an average evaluation.

With some exceptions, readings may not be discussed explicitly during sessions. However, knowledge of the literature will be required to contribute in our classroom discussions and in order to provide appropriate references in the case assignments and the final exam. Readings are available in the textbook and the course reader.

(1)   Textbook: Rayport, J. F., and B. J. Jaworski.  2001.  E-Commerce.  McGraw-Hill/Irwin, MarketspaceU: New York, NY.

(2)   Course reader (USC bookstore).

Students who are registered for the course can download the literature list or table of content of the course reader here:

IOM 538 Course Reader Material


Use of Required Readings. For all of your assignments make sure you use the course material and literature. Please back up your description, analysis or recommendation with references whenever appropriate. References have to be relevant and referencing has to be done properly. A short reference is inserted in parentheses within the text where it is used. A complete reference is listed alphabetically in a references section at the end of your write-up. The short reference includes the author’s last name, year of publication and page number.

The following example illustrates this practice:


Our analysis focuses on integration activities because recent research suggests that integration has been the most important mechanism causing structural change (European Commission 1998, 8). In Figure 3, AOL—the consumer online services pioneer—is used as an example to [...].



European Commission.  1998.  Green Paper on the Convergence of the Telecommunications, Media and Information Technology Sectors, and the Implications for Regulation—Towards an Information Society Approach [electronic document] (accessed 04/18/99); available from; Internet.



For one, the use of references is a sign that you know the relevant literature. For another, it demonstrates your efficiency as you leverage existing knowledge and avoid re-inventing the wheel.

Therefore, appropriate use of references is an important component of the grade of every single assignment in this course.

References provide an opportunity for students to go beyond what is required for an average evaluation.

Please do not ask me for extensions or special favors regarding assignments.



Lecture notes and figures will be made available either on paper or electronically as PDF files after class. If additional readings are deemed necessary, they will be provided in advance.


Final Grade

The average grade for this class cannot, by USC rules, exceed 3.5. Therefore, this is a competitive class and your final grade will depend on both your work and the work of the other students in the class.

In general, USC Academic Integrity Standards, as cited in the Faculty Manual will be enforced. Students caught in collaboration on individual assignments, for example, are subject to a summary “F” for the assignment and course.

Please bring any questions about grades to me ASAP!






























































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Copyright 1999-2007 Dr. Chris Schlueter Langdon

Last modified: May 13, 2007